Nonprofit Fundraising – How to Sell More Fundraising Tickets
Whether your nonprofit is hosting an in-person or virtual event, its profitability hinges on how well fundraising tickets are sold. The ticketing experience can help you reach your goals by encouraging supporters to promote your event with friends and family.
Clearly outline the perks of purchasing fundraising tickets so donors know what they’ll get for their money. Adding registration deadlines, countdowns, and limited ticket numbers will also create scarcity and urgency to boost sales.
Create a sense of urgency
Selling tickets to fundraising events is important for attracting and maintaining supporters. Creating urgency is one of the best ways to encourage ticket sales, and can be done through a variety of strategies.
Adding a countdown timer or a thermometer to your fundraiser event page can inspire action by showing that tickets are going fast and the event is almost sold out. This creates a sense of FOMO, which is a powerful motivator for donors.
Using the right language to ask for donations is also crucial. Using personal wording like “you” helps create an authentic connection with attendees and encourages them to contribute more.
Offer a variety of ticket options
Nonprofits need to encourage volunteers, sponsors, and donors to donate time, treasure, and talent to their cause. Giving supporters the option to choose a package or ticket level that best suits their interests can help them feel involved and support the organization they love.
Ticketed events can also provide nonprofits with new donor data. This data can be used for future fundraising appeals and other campaigns.
Make sure your online ticketing forms are mobile optimized so that they can be easily accessed on a donor’s phone screen. This can boost your donation numbers!
Create a VIP experience
Whether your nonprofit’s fundraiser is in-person or virtual, you can increase donations by providing VIP experiences for donors. This can be as simple as offering special seating or a meet and greet.
Consider integrating a social sharing button into your ticketing page so that attendees can share their purchase with friends. This makes it easy to spread the word about your event and increases your reach!
Offer VIP perks for higher ticket tiers to drive sales and upsells. These can include VIP seating, a meet and greet with the guest speaker or even exclusive merchandise. This will make donors feel like their money is well-spent and will help you raise more funds!
Use the FOMO technique
FOMO is a powerful technique to use when attracting and engaging investors. It creates a sense of urgency and inspires people to act quickly before an opportunity passes. It also promotes impulse buying and increased conversions.
Creating investor FOMO around your funding round is essential for achieving success with your crowdfunding campaign. It boosts your investment value, enables you to accelerate the fundraising process, and helps you secure commitments from high-quality investors.
To evoke FOMO, you should use scarcity tactics, social proof, and time-sensitive offers. These can include early bird discounts, exclusive incentives, and limited-time perks. You can also incorporate countdown timers to create a sense of urgency.
Offer ticket bundles
If you want to encourage your attendees to purchase more tickets, try creating a ticket bundle. These can include a fun name and special experience to make your event stand out from the competition.
Bundles are great for incentivizing bigger purchases because entrants will feel like they’re getting more value for their money. Additionally, you can use them to drive social media sharing and increase event reach.
Create bundles by adding multiple tickets under one entry type in your form editor. You can also hide ticket types from being purchasable individually by making them invisible in the Ticket Selector. You can also require that all bundled tickets be claimed in order to receive their benefits.
Sell discounted tickets to future events
Nonprofits often hold fundraising events to cover the cost of organizing an event and generate revenue to help further their mission. However, they also want their events to be successful, so ticket sales need to exceed the minimum cost of tickets and other expenses.
Offering an additional premium experience is a great way to increase ticket sales. This could be as simple as giving attendees special VIP seats, a commemorative keepsake, or having their name featured in a slideshow or on a plaque.
Other tactics to increase ticket sales include raffles and social contests. These can be especially effective when paired with discounted ticket offers.