Using Relevant Fundraising Hashtags
Hashtags are one of the most important tools nonprofits have to market their fundraisers and boost visibility. A great hashtag is memorable, encapsulates the impact of your organization and is unique to your fundraiser.
It’s a good idea to scan other fundraisers for popular hashtags, but remember you want your hashtag to be unique and related to your cause. This will help potential donors to find your fundraiser easily.
Using catchy hashtags is important for attracting attention and encouraging people to engage with your fundraising campaign. However, you need to make sure the hashtag fits with your nonprofit’s voice and mission. Hashtags that aren’t relevant could backfire by making your audience feel like they’re being spammed with irrelevant messages.
One popular hashtag that works well for fundraisers is #CharityTuesday, which can be used to promote charity events or to encourage people to donate. Another is #WednesdayWisdom, which is great for promoting infographics and statistics that highlight the impact of donations.
If your nonprofit focuses on social good, you can also try a hashtag like #TimeToCleanUp to encourage beach cleanups or other social initiatives that help improve lives. Adding these hashtags to posts can generate interest and awareness before an event takes place, helping to build anticipation for your cause and nudging potential donors toward your donation page. You can also use these hashtags to highlight volunteer efforts as a way to thank your community for their support.
Ideally, your fundraising hashtags should be relevant or useful to the people you’re trying to reach. This could be in the form of a trending topic, a hashtag that’s already popular, or even a keyword that people are searching for online.
You can use these tags to inform your audience about upcoming events or to share success stories from past fundraising campaigns. You can also use them to show appreciation for your donors and supporters.
Another option is to create a social good hashtag that reflects your mission statement or the changes you want to see in society. This is especially important when it comes to reaching new audiences. People will be more likely to take notice of a post that speaks to them in a way they understand and that they feel passionate about. This will help build engagement and potentially nudge them to your donations page. This is why it’s important to have a clear call-to-action on your fundraiser pages.
Using hashtags to organize campaigns and events makes it easy for supporters and donors to connect with content related to your fundraising endeavors. It also allows you to join conversations and engage with your audience through social media platforms, which increases your visibility and builds engagement and trust.
For example, The Nature Conservancy can use #SaveOurNature to engage with influencers who are passionate about the conservation cause and have a following. By joining discussions and leveraging influencers, they can spread the word about their fundraising campaign.
Another way to make your fundraising efforts more visible is by incorporating hashtags like #MakeAChange to promote your campaign’s call to action. It’s important to note, though, that a hashtag that is too general may not be as effective in catching the attention of your audience.
For this reason, it is important to research the popularity of your hashtags and ensure they aren’t too broad. Additionally, consider a shorter hashtag that’s catchy or memorable so it stands out on your social media posts.
Creating a unique hashtag for your fundraiser can make your campaign stand apart from the crowd. It will give your audience a clear idea of what you are aiming for and help create a strong memory in their minds. This will make it easier for them to donate towards your cause in the future.
It is also important to create a hashtag that isn’t too popular so your post doesn’t get lost in the sea of posts. Ideally, you should aim for a niche hashtag that hasn’t been used more than 100k times. This will ensure that your post is easily visible and won’t be buried in the search results.
Another useful fundraising hashtag is #support, which can be a call to action. It can be used to ask for donations or to promote volunteer opportunities. It is also a good way to reach out to young people who may not have previously considered giving to your charity.